November 29, 2007
What’s In A Name?

A couple of the many questions that we get about our brand are “how do you say the name” and “what does it mean?” So, in an attempt to clarify (although all 1.5 readers that see this probably already know this information) I will post the following:
a-plomb (’uh-pluhm’)
Self-confident assurance; poise.
“He walked into the room with great aplomb.”
(just posted the image because I love Calvin and Hobbes)
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